Our philosophy is simple: It's not a good web site unless it sells the client's product, message or service.
Unfortunately, far too many web sites are designed to show off the cleverness of the designer rather than being primarily designed to sell the brand, products and services of the owner of the site.
The proper response of a visitor to your site is “This is a good site, they had exactly the information/product/service I was looking for and it was clear and informative. I found it easy to navigate around and get what I want out of it”
